Defining Quality How can you make something more perfect? What if Apple said "You know what would make the iPhone more perfect? A stylus!"
Truth is, there is an international standards body that defines product build quality. In our industry it's called the IPC. They have 3 classes of product build quality. Class 3 being the highest. WAi pretty much doesn't ship anything under Class 3. We guarantee our work to Class 2, but really nearly everything we ship exceeds Class 3 specs. So what's going to differentiate us to our customers? That's the secret sauce.
We can ship Class 3 product to our customers every day. But if we're shipping 3 weeks late, do you think our customers will be pleased? We can ship Class 3 product but if they're packaged in non-ESD safe materials, do you think our customers will be pleased? We can ship Class 3 product but if we never answered the phone, do you think our customers would be pleased?
It's much easier to measure product build quality, but at the end of the day, that's not a very good definition of quality.