Seth makes some great points here. In particular he mentions my greatest pet peeve with most businesses (and products for that matter).
Too often, it's just being phoned in. Rather than reach out and try, they do just the bare minimum to "make the numbers". When you fully develop to team that's in it to nock it out of the park you get APPL. Argue all you want about whether or not Apple makes the best products on the market, but at the end of the day they're still the most valuable company in the world.
It's really about caring. First care (follow that link. You won't regret it). Really at the end of the day, Apple does care. They really care about creating a great experience for their customers. That's pretty much it. They don't care about the latest and greatest technology. They don't care about 4G or 3D or any other gimmicky fad that's happening right now. They care about creating an amazing experience for their customers.
WAi is no different. We really do care about creating a great experience for our customers. We push ourselves every freaking day to do all that we can for our customers. Not just in making a product and getting it out the door, but constantly refining and improving every aspect of our manufacturing and fulfillment process. If we delivered your product in 5 days last month, we want to deliver it in 4 days this month and in 3 days next month. The status quo is not good enough!